New Grove Oak Aged

raw material

Raw material:

molasses

distillation

Distillation:

multiple column distillation

aging

Aging:

from 1 to 3 years in French Oak casks

sugar added

Sugar added:

no

alcohol by volume

Alcohol by volume:

40%

additives

Additives:

no

Pretext

The European Union noticed that enterprises can have a negative impact on society and the environment. The community recommends preventing and counteracting the undesirable effects as part of corporate social responsibility (CSR). The companies can adjust... voluntarily.


On the other hand the Mauritian Ministry of Finance imposed a mandatory 2% social and environmental development contribution on all registered (and profitable) companies. Funded programs must be accredited by the Mauritius Revenue Authority (MRA) at the time of submitting their tax returns.


You won't believe it - everyone is satisfied: local communities, NGOs, state authorities and even the companies themselves. The latter may be compelled to smile as the resistance would be negatively perceived and could affect their reputation. It seems also that Friedman's 'greed is good' is not so sexy anymore. Profit maximization doesn't have to be the one and only goal of business, can you imagine? To console the inconsolable - investments in CSR translate into customer satisfaction and reduce employee fluctuation, which in the long term enhances the company's financial performance.


Grays Distillery is part of the Terra Mauricia Ltd conglomerate. I admire their approach to reporting; materials are synthetic, transparent and aesthetic. The same applies to brand communication; successfully rebranded (2018) in cooperation with WDK Solutions. The endemic plant Latanier Bleu Palm leaf was chosen on the logo. Tropical and exotic colors have replaced the previous black backgrounds. The brand was founded in 2003 but only recently uses the claim '5 Star Rum Single Estate Brand' as well as 'from field to glass' meaning…

Procedure

...all processes are handled by the Mauritians themselves. They own plantations where they grow 12 sugarcane varieties on 16k hectares. The fermentation lasts 30-hour basing on their own yeast strain. The wash goes through multiple column distillation (94% abv). The purity of the distillate is verified using gas chromatography. The blend is aged for one to three years in used French Limousin Oak barrels, some of them holding cognac before. However, 30% of the distillate ends up in new barrels to gain more complex aromas. The final result is rum and water - without sugar, dyes or other additives.


New Grove is completely transparent about the production process. I can't explain why some distributors and even reviewers provide the incorrect aging period (1-15 years).

Aroma
Dynamic notes, fresh, exotic and slightly woody.
— as they tell
Grappa, lychees, blackberry. Vanilla essential oil.
— as examined by RumExam
Taste
Ending with a palate of light spices.
— as they tell
Pear with pine nuts; ginger and white pepper.
— as examined by RumExam
Afterburn
Bouquet was not officially specifed.
Between pear, kiwi and banana peel.
— as examined by RumExam

Owner

Manufacturer:

Grays Distilling Ltd / Terra Mauricia Ltd

Price approx:

< 20

Origins

Terroir:

Mauritius

Regulations:

not specified

Classification

Style:

british

Gargano:

single traditional column
⁖Reviewed on: May 18th, 2021