not specified, but at DDL
at least three years in oak barrels
Alcohol by volume:
The importer ensures that Skipper Rum hasn't changed a jot since the 1930. However, in the meantime the importer has changed. The blend was previously imported by Low, Robertson & Co Ltd and now through Butterfly Brands Limited (with some acquisitions in distribution: Marblehead Brand Development, Quintessential Brands and Mangrove).
The label's design has changed slightly, although it has remained the same conceptually. The skipper looked previously at the filled glass with appreciation, now he is staring at you and me in a somewhat confidential manner. Four stripes glitters on the sleeve, meaning commander; navy blue uniform and wearing a tie, meaning elegant; crown, anchor and wreath on cap, meaning a warrant officer. They changed the modern ship in the background to a steam one and replaced the previous typography with letters in Art Deco style. Let them have it, the visual changes are cosmetic. The design remained because it has aptly reflected global socio-economic changes.
The beginnings of advertising can be reduced to a dry message: what, who and where; without any means of persuasion. A hundred years ago producers started distinguishing their own goods from the competitive offer. Marketers prompted them to focus more on sales than on product itself.
Thus the advertising message was based at first on the simplest, stereotypical gender roles division; a man at work, and a woman at home (back to the kitchen, euphemistically speaking). Skipper is at workplace and deserves 'the best in this rum world' same as the consumer, because he's worth it. Then comes the Great Depression with rampant unemployment and the man as sole breadwinner; and World War II with the skipper as uniformed supplier; and the economic boom of the 1950s with growing prosperity and the man chasing yet possible to achieve American dream. Finally, the brand achieves satisfactory recognition, whereby possible changes may do more harm than good. Today's design has a retro vintage look, which may attract the hipsters too.
Rum is produced in Guyana, where only Diamond Distillery can distill. The blend consists of seven components, aged in oak barrels for at least three years. Although, there is no 'Demerara rum' trademark on the label.
The Guyanese bottling requirements apply to the Cask Aged (aged minimum 3 years), Special Reserve (min. 12 years) and Grand Special Reserve (min. 25 years) variants. Skipper is distilled and matured in Guyana but bottled in Scotland. Therefore, theoretically, it could be described on a label as Demerara Rum or even Old Demerara Rum. However, the importer uses an undefined marketing term 'finest old Demerara', which raises the suspicion that not all Skipper components originate from Guyana.
The British proof of 70° has disappeared from the label too. I assume because consumers far wider recognize 40% vol (the same as American proof 80° and equal to British proof of 70° using conversion rate of 4/7 or 1.75).